OpenX OpenX is a powerful ad serving solution that puts control over online advertising back in the hands of publishers.
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server ecommerce solution advertising platform advertising server advertising ecommerce

OpenX Description

OpenX is a powerful ad serving solution that puts control over online advertising back in the hands of publishers. OpenX is a powerful ad serving solution that puts control over online advertising back in the hands of publishers. OpenX is a hugely popular, free ad server designed by web publishers for web publishers. It provides everything you need to manage your online advertising. Here are some key features of "OpenX": Inventory Management: · Smoothly deliver campaigns across a timeline · Rotate different ads and ad networks · Start and stop ads with the click of a button · Manage all types of ad formats Campaign Delivery Options and Targets: · Start and end dates · Impression, click or conversions targets per day or lifetime of the campaign · Relative campaign weights · Exclusive campaigns · Companion positioning Rich Media Support: · Traditional image, HTML and JavaScript ad formats · Integrated Flash support · All other media formats supported as HTML banner ads Support for 3rd party ad tags: · Google AdSense · Doubleclick · Atlas · Yahoo! Publisher Network · Bluestreak · Eyeblaster · Falk · Mediaplex · Tango Zebra · Plugin Support for Custom Tag · And more! Requirements: · PHP support · MySQL database What's New in This Release: · Easier Customization: The plugin framework allows you to customize your ad technology and build any plugin you need. You also have access to additional plugins developed by the OpenX community, OpenX and third parties. · Revenue Maximization: The OpenX Market plugin allows you to maximize revenue by flowing your inventory directly into OpenX Market. · eCPM Optimization: You can further maximize your advertising revenue by using an entirely new eCPM-based revenue optimization system for ad serving prioritization across your remnant CPM, CPC and CPA campaigns. · Improved Scalability: Raw data storage has been overhauled by a re-architected distributed statistics technology (bucket logging) to provide significantly improved scalability and reduced storage requirements. · Enhanced Usability: The first time you log in to OpenX 2.8, you’ll see significant UI improvements to make OpenX even easier to use.

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