Ad Candy
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Ad Candy was developed by the team at evok advertising (www.evokad.com ), with years of experience in a wide range of advertising disciplines, from creative design to brand management to media planning to social and emerging media tactics to interactive development and more. It contains free advertising & marketing advice, along with some specific information geared towards small, mid-sized and stage-2 economic development companies. Ad Candy provides detailed insights, concepts and strategies along with real-world applications and case studies to help you maximize your company's return on its advertising investment. Learn why a TV commercial was filmed in HD versus SD or the reasoning behind a specific lens choice or angle was used. Find out why a copywriter chose a specific headline for a print ad and why and how it was placed in relation to imagery or specific calls to action. Updated daily, Ad Candy also provides you with industry insights through white papers published weekly and Twitter updates from the developer team’s CEO, a nationally recognized emerging media specialist. We hope you gain valuable insight through Ad Candy and will share this free application with your peers, at least with the ones you're not competing for market share.

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